Digital Marketing Analyst

As a Digital Marketing Analyst, you will be responsible for supporting our corporate digital marketing programs with reporting, analysis, and actionable insights. Based in Krakow, Poland and reporting to the VP of Global Digital Marketing, you will work closely with the CMO and VPs of marketing across the business units to optimize our account based marketing efforts, a critical strategic initiative for Aptiv.

Your role:

• Analyze data to deliver insightful findings and business recommendations
• Create performance dashboards and reports for management and business units to quantify the impact of marketing campaigns and other major initiatives
• Collaborate with external data partners, agencies, and vendors to ensure proper data collection and campaign tagging across the marketing technology stack
• Reconcile disjoined data sources as needed
• Identify opportunities to implement new processes, tools, & techniques to increase operating efficiencies
• Effectively communicate status of projects both verbally and in writing to management

Benefits:

Get a list of benefits such as private health care, child fund, life insurance, Employee Pension Plan (+ 3,5% on each gross salary), trainings, sports activities Multisport card, etc.

Your Background:​

• Bachelor's degree in Computer Science, Engineering, Economics, Statistics, MIS, Mathematics, Business, or other quantitative discipline or equivalent
• 2-3 years corporate experience in Marketing, Analytics, Business or a related field, including the development of analytics dashboards, solutions and strategies across digital marketing platforms and ecosystems
• Must have expertise with Google Analytics, Google Tag Manager, and Google Data Studio
• Strong experience with Microsoft Excel or similar (e.g., Tableau) for data manipulation and visualization
• Must clearly demonstrate historical success with data analysis in measurable results
• Experience with digital marketing channel analysis (SEO, Social, Email/Marketing Automation)
• Self-starter with a demonstrated ability to prioritize and multi-task

APLIKUJ